In this busy and fast world where competition is increasing day by day, a business can survive and grow only if it stands apart from the rest. The success of your business depends a lot on how well you catch the attention of your potential customers. Video marketing is not something entirely new! It has been there around for a while, but now it is increasingly used as a powerful marketing strategy. Have a look at Viddictive wwwme.org to know how to make effective use of video tools for marketing.
If you haven’t given a thought in this direction, it is high time now! Read on to find out the attractive benefits that video marketing offers you!
Search engines have a greater affinity towards videos!
According to the reports at www.huffingtonpost.com, Google ranking is an important factor which decides the success of an online business. Videos increase your chance of getting listed on the top by Google. You tube is the second most popular website among people and is under Google’s ownership. So, a video in Youtube would definitely give you an edge when it comes to visibility and opportunity.
Video enhances conversion rates
Including a video in your web page helps in persuading a visitor and converting him/her to a buyer. According to surveys, video marketing increases the rates of conversion by almost 80%!
Videos easily convey facts along with emotions which take a fast track and land in the minds of the customers!
Better effectiveness of email marketing campaigns
Email marketing is a must for business, but who are already in that path must be knowing how difficult it is to get someone open and read your email. An email with a video in it and the same mentioned in the title increases the probability of the email getting viewed. Videos are particularly useful if you want to convey something important with greater impact than written words.
Builds customer credibility
Ask a buyer what the primary method he uses to learn about a new product or service is; ‘a video’ will be the answer of the majority. Instead of writing tons of words about your products and services, upload an efficient video which explains everything in detail! It gives more clarity to things and increases the trust of the buyers in what you offer. Customer trust and credibility directly reflect in your business.
This is the era of social media. Viral has become the new synonym for popular. Videos are spreading virally all around us. So, be a little creative and make use of videos wisely so that they get shared widely. Give stress to emotions instead of being factual alone while creating videos. Such videos are more like to be shared by many. More shares increase traffic to your website which ultimately brings you more business.
Videos are not just for big shots alone. From simple mobile videos to Facebook live, you have options all around you! Affordability is no more a hindrance on your path. A lot of prospects are waiting for you, so why to stay away?