An excellently designed website, a brilliant theme and a great portfolio are pointless if they are not visible to the audience. All this is important to keep the attention of the audience but first and foremost it needs to be found and ranked among the highest on a search engine, for this, there are several technical aspects to optimizing the page and contents such that they rank highly. Caseo Ltd brings to you a gist about SEO and the best tactics to win traffic to websites.
Search engine optimization (SEO) is that process by which the pages and content are optimized to gain visibility and traffic to the website on search engines. While SEO improves traffic to the website, the website is rewarded with high ranking on search engine result pages (SERPs), this is called natural, unpaid or organic results. SEO involves the optimization of websites, web pages, content, images, video and all other aspects related to search.
Here are a few tips to get rewarded by the search engines with high website rankings.
Keywords: The user types in a particular word or phrase when looking for a solution. This query and the words related to the query is what the search engine scours the websites and contents for so that it can bring the best suited and most relevant results to the user. This implies that the use of keywords is key to SEO. Keywords must be well researched and must be sprinkled through the content and must also be incorporated into meta tags, index, title, and images. While keywords are crucial, too many keywords stuffed into content will only send it into spam.
Optimize content: The user viewing the content is looking for information. The content must be informative and engaging. While there are many tactics to guide traffic to the content and website, it will take effort to keep them there. The content while being informative must be engaging such that it keeps the interest of the user and encourages them to browse through related pages and links.
Backlinks: Create links within your content linking one content to the other. You may also exchange backlinks with other related websites especially those with high ranking. Be cautious to avoid overdoing it.
Short permalinks: The permalink must be easy to understand and must incorporate the keywords. It is worth remembering that only the first four words in a permalink are relevant and you would want to keep your keywords in them.
Naming images: Search engines do not only come up with text results but also bring up images and videos relevant to the query. The content in the images is not known to the search engine algorithm so no matter how informative and relevant the image may be; it needs to be labeled right to gain visibility on the search engine. Employing alt tag and title tag for images will be more usable and efficient in gaining search engine ranking.
Sitemap in XML format: The sitemap on a website allows the user to better navigate the page and helps improve ranking.
Minimize page loading time: Most users do not have the patience to wait for too long for the page to load. Pages with large images take time to load. Loading time also depends on the device from which it is viewed and also depends on the server provider.